COLOMBIAN SUPREMO
In 1959, the National Federation of Coffee Growers of Colombia selected the advertising agency Doyle Dane Bernbach to launch a campaign for Colombian Coffee. The agency then created Juan Valdez, to symbolize and personify the more than 300,000 hardworking and dedicated Colombian "cafeteros" (coffee farmers) that depend on coffee for their livelihood.
Thanks in no small measure to "Juan", Colombian coffee has been equated with "good" coffee. There are two main regions of coffee production in Colombia: Medellín, Armenia, and Manizales (MAM) in the central region and Bogotá and Bucaramanga in the eastern mountainous region. MAM coffees are known for their heavy body, rich flavor, and fine acidity. Bogotá is less acidic than Medellín, but retains the richness and brightness. Bucaramanga is milder, often heavier bodied, and rich in flavor reminiscent of Sumatran coffees. Our Supremo represents the large screen prime source green beans from these Colombian trees, roasted fresh to perfection and packed fresh immediately in our valved packaging. Whole bean or ground, This is Colombian coffee as it is supposed to be
